i have always known that hallmark is a flawed enterprise. i dont really have anything against the company, theyre great at cards wishing someone a happy birthday with some hunky guy on the cover or using slapstick humor to declare someone officially old, but when it comes to those in-between situations, the sticky moments when you would really like saying or two to take up some of that empty space on a "blank inside" card, the greeting card industry has hopelessly failed us, as a society.
i have been more attuned to this situation in recent weeks because i have yet to find a single card here whatsoever. im still not quite sure why this is. perhaps koreans like to create their own sentiment rather than selecting from amongst pre-packaged emotions. or, it is quite likely, they
do have card shops, but they are tucked into an area or a district that i have yet to discover. i find it hard to believe that hallmark would allow an entire global market to escape its clutches.
it has been in looking for a normal "cheers to you happy birthday thanks a million congratulations" type of card that i have been reminded of the other cards that, if conceived, never quite made it into production. i can just picture the hallmark newbie burning the midnight oil, hunched over his desk and muttering to himself, with rejected cards littering the ground around him like dead leaves in autumn. cards for the average joe; the guy who doesnt have the perfect life but still needs to send something in the mail:
hey! congratulations on not getting deported! we are all really happy for you! (even if we do have to cancel the party celebrating your departure)
im not quite sure if we are just friends or dating, so happy birthday ________(insert pal or sweetheart here)
im sorry that you failed the exam you just spent the last 3 months of your life studying for, and now you will not get into your professional school of choice, thus rendering your current existence a sham.
welcome back from rehab!
i miss you (why arent you answering my phone calls?)
happy birthday to my married boyfriend (dont worry, this card will self-destruct in 30 seconds so she will never find it)
congratulations on your new apartment even though it smells like a foot and floods every time you do laundry. i wont get into the cockroaches.
i dont know. but these are the things i think about sometimes.